Cookie Policy
Cookies & Similar Technologies — Brushfire Marketing Website
Last updated: August 11, 2026
Overview
This policy applies to visitors of brushfireresearch.com and related marketing pages. It does not replace the mobile application Privacy Policy. Where cookies are used on the Site, this Cookie Policy governs those practices.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, improve performance, remember preferences, and understand how visitors use a site.
Similar technologies include local storage, session storage, pixels, and tags that store or read information on your browser. In this policy, "cookies" includes these similar technologies unless we say otherwise.
2. Why We Use Cookies
We use cookies to:
- Provide core Site functionality and security
- Remember your cookie preferences and consent choices
- Understand how visitors use the Site so we can improve content and performance
- Support marketing measurement where you have consented (or where permitted by law)
- Maintain session state for forms and navigation
We do not use cookies on this Site to sell your personal information.
3. Types of Cookies We Use
| Cookie Category | Purpose | Examples | Legal basis / consent |
|---|---|---|---|
| Strictly Necessary | Required for the Site to function (security, load balancing, consent storage, form submission) | Consent preference cookie; session continuity | Legitimate interest / necessary — always active |
| Performance & Analytics | Help us measure traffic, page performance, and usage patterns in aggregate | Page-view and engagement analytics (if enabled) | Consent where required (e.g. GDPR/ePrivacy) |
| Functional | Remember choices such as language or dismissed banners (beyond consent) | Preference storage | Consent where required |
| Marketing & Advertising | Measure campaign effectiveness or attribute visits from ads (if used) | Ad click / conversion tags (if enabled) | Consent where required — off by default until accepted |
Strictly necessary cookies cannot be switched off through our banner because the Site would not work properly without them.
4. Cookies We Set
| Cookie / Storage Key | Type | Duration | Purpose |
|---|---|---|---|
| brushfire_cookie_consent | Strictly Necessary | Up to 12 months (local storage) | Stores your Accept / Reject preference so we do not re-prompt on every visit |
| Session / security cookies | Strictly Necessary | Session or short-lived | Protect forms and maintain a secure browsing session where applicable |
If we enable third-party analytics or marketing tags in the future, we will update this table and only load non-essential tags after you accept cookies (or as otherwise allowed by applicable law).
5. Third-Party Cookies
Some features may involve third-party providers (for example analytics, CDN, or embedded content). Those providers may set their own cookies subject to their privacy policies.
We contractually require processors that handle personal data on our behalf to use information only to provide services to Brushfire and in accordance with applicable law. Where a third party acts as an independent controller, their policy applies to their processing.
You can learn more about how major browsers and industry tools handle cookies via each provider's help documentation.
6. How Long Cookies Last
Session cookies expire when you close your browser. Persistent cookies remain for a set period (or until you delete them). Our consent preference is stored for up to 12 months, after which we may ask again. You can delete cookies at any time through your browser settings.
7. Managing Your Preferences
When you first visit the Site, a cookie banner appears at the bottom of the page. You can: Accept all cookies — enables optional performance, functional, and marketing cookies (when used) Reject non-essential cookies — only strictly necessary cookies remain active Learn more — open this Cookie Policy
You can change your mind later by clearing site data for this domain in your browser, which will show the banner again, or by contacting us at the address below.
Browser controls: Most browsers let you block or delete cookies. Blocking all cookies may break Site features that rely on strictly necessary cookies.
8. Do Not Sell or Share / Targeted Advertising
Brushfire does not sell personal information. If we use cookies for cross-context behavioral advertising or "sharing" as defined under California CPRA or similar state laws, we will honor applicable opt-out rights and provide a clear mechanism consistent with our Privacy Policy.
Where required, non-essential marketing cookies remain disabled until you accept cookies via the banner.
9. International Visitors
If you access the Site from the EEA, UK, Switzerland, or other regions with cookie/consent laws, we rely on consent for non-essential cookies where required. Strictly necessary cookies operate on the basis that they are essential to provide the Site you requested.
10. Updates to This Policy
We may update this Cookie Policy when our practices, technologies, or legal requirements change. The "Last updated" date at the top reflects the latest revision. Material changes will be reflected on this page; where required by law we will seek fresh consent.
11. Contact Us
Questions about cookies or this policy:
Privacy rights requests: info@brushfireresearch.com (subject line: 'Privacy Rights Request')
Also see our Privacy Policy and Terms & Conditions.
Legal Review Notice
This Cookie Policy is a draft prepared for internal review. It is not a substitute for legal advice. Before relying on it for GDPR/ePrivacy, CCPA/CPRA, or similar compliance, have it reviewed by qualified counsel familiar with your actual tag inventory, CMP configuration, and data processing agreements.
Related policies: Privacy Policy, Terms & Conditions, SMS Consent & Messaging.